Mandalay Wants WPT
The World Poker Tour Enterprises is one of the more recognizable online casino gambling and poker brands on the market right now. Exposure over the past several years has really increased the value of the WPT brand because the WPT has run all over the world and there are several divisions of the tour running at any given time in Asia, Europe, and other emerging online poker gambling regions. Most recently, Mandalay Media has shown its strong intentions to acquire the WPT brand. The previous offer for the WPT brand has just this week been upped to a generous $36.5 million. The increase in the proposed acquisition price is a strong indicator that Mandalay is quite serious about following through with it’s acquisition attempts for the WPT brand.
The increase in the proposed offer accounts for a cool $28.5 million in cash that will go to the WPT and then an additional $5 million worth of Mandalay Media stocks. The Mandalay Media gambling and media group are really vying for WPT because of the brands value not only in the land poker gambling industry but the growing presence at online casinos and international poker sites.
One of Mandalay’s strongest points is the company’s currently growing offering of mobile 3G gaming content. The content war has begun all over the world and Mandalay already has a start on the gaming content for mobile devices – the WPT brand will only enhance Mandalay’s position in the growing international land, mobile, and online casino poker gaming industries. And it’s not just Mandalay benefiting from the proposed acquisition, Mandalay has the resources, technology, and existing partnerships to really and truly launch the WPT brand to whole new levels of international connectivity.
